Why I Don’t Encourage All of My Clients To Blog

Why I Don’t Encourage All of My Clients To Blog

Ah yes blogging, a point of contention between web folk! I myself have blogged on and off for years and have quite often kicked myself for not being more consistent, as over the years I’ve developed quite a substantial following and have always had a great response to blog posts.

So personally I enjoy blogging – but it’s not for everyone!

Why Blog?

 

If you were going to blog, you would do so for the following reasons:

  • Rapport, Relationships and Trust: Firstly, the main reason I would encourage anyone who is in a people 2 people business to blog is to build rapport and trust. Blogging gives you the opportunity to share your value and knowledge and allows people to get to know you and what you do. Also if your website is structured properly it gives you an opportunity to encourage sales and place calls to action throughout your site, thus theoretically increasing the chance of a sale PLUS enabling you to grow an e-mail list of people who know, like and trust you!
  • Search engine optimization: If done correctly blog posts can help you get found in the search engines for terms that are less competitive than mainstream searches. So for example; you’re a massage therapist and have decided you’d like to get found on-line, you could write blog posts about common topics people might look for. For example you could write a post on “How Massage Can Relieve Neck Tension and Reduce Headaches” or “How to Relieve Migraines With Massage” – therefor hitting on topics people may search for to have them click on your link and come back to your website. The term ‘massage therapist’ is so wildly competitive you’d not even bother trying to get found on that so you’d go for other search terms or ‘long tail keywords’ that you’d be more likely to rank on. Also aiming for local searches is often much easier – so for example “plumber sydney” however this leads me to my next point.

Why You Wouldn’t Bother…

Blogging can be quite a time intensive process and many people will shy away from it as they just don’t enjoy writing or struggle to find the extra time to fit it in. It’s not always practical for all industries and you’ve really got to weigh up whether the time spent on it is worth it.

I wouldn’t recommend blogging to you if:

  • You can’t be consistent and blog regularly
  • Your target market isn’t going to come and read the blog
  • You’re not going to put the effort in to be strategic about it

Do I think blogging is valuable? Yes, but I also believe that if you’re going to bother it needs to be STRATEGIC!

At the end of the day blogging is a really time consuming process and let’s just say you’re a plumber or a tradie – yes, having blog posts on your website could definitely help you jump up in the search engines – but seriously – if you haven’t got time for it – you can just pay for a google ad and be at the top of the searches anyway.

Same goes for coaches, whilst it is valuable for you to blog, when you consider the time outlay – could you be better off running campaigns straight to a sales funnel? I believe so! You’ll still develop your following on your Facebook Page and be building a qualified list of people who are actually interested in buying from you!

The Irony

Writing a blog post about why I don’t think everyone should blog. ;p  Do I think blogging is valuable? Yes, but I also believe that if you’re going to bother it needs to be STRATEGIC!

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Exploring The Divi Template Library

Exploring The Divi Template Library

I choose to build my Websites using the Divi 3.0 WordPress Theme predominantly because my main aim when I build out any website is to make them user friendly and simple for my clients. My focus is providing my clients with a website that they can update themselves and make simple changes on, therefor avoiding having to spend ridiculous amounts of money back with the person who built it, which is pretty standard through most web firms. Of course, they want you to keep spending money with them!

The Divi theme comes with the Divi Library – this has a bunch of templates that have been started off for you. All in all it means it saves you time trying to design web pages from scratch and gives you a base to work with.

The Divi Library is an AWESOME feature. It allows you to create and save your own base templates or even full pages that have been previously designed. Also, it’s possible to get more advanced templates on-line, you can get free divi templates for the library as well as paid divi templates that have been created by Divi specialists.

If you want to see other divi library templates that are available simply search ‘free divi templates’ or ‘divi template packs’ on Google and you’ll find a ton of really nice designs that you can download and load to your own Divi library, it’s really quite cool!

There is no way in the back end of the website to see what the divi library templates look like unless you load them individually. I’ve made this post to show you the divi library and the divi templates that are built in with the theme and available to you.

Below are screenshots of each of the templates and how they start off. I tend to build my pages from scratch, but this is a quick way to get a new page on-line, especially if you’re new to the Divi 3.0 theme.

Click on the image to bring it up in to a full screen – the template names are at the bottom of each image.

 

 

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Having a Photoshoot For Your Website

Having a Photoshoot For Your Website

In the 10+ years that I’ve been on-line marketing I’ve had several photoshoots to get some lovely photoshopped pics of myself… you know the ones that make you look skinnier and eliminate ‘smile lines’… 🙂 on a serious note though, with every one of them I’ve walked away getting better at knowing what I want and need and also what works best for websites!

Having a photoshoot for your website can be expensive, but it’s totally worth it! Great images can completely change the look and feel of a website and regardless of whether we like it or not – people do judge us based on our images – you’ve got a few short seconds to make an impression!

So today I am sharing with you a fairly exhaustive list and some simple instructions to share with your photographer – as the photoshoots can be costly – you really want to get it right!

1.Prepare

Your prep work is incredibly important as you will be guiding the photographer. Whilst great photographers aren’t hard to find, many of them don’t understand the requirements of doing a photoshoot for the purpose of web design.

You’ll want to have a map out of the pages and services that you’re going to offer as it will give you ideas for what kind of shots that you’re going to want.

As a standard rule of thumb you’re going to want to have some nice profile shots, but you’ll also need images that can be used across the top of your website – this means they need to be wider.

One image used in 3 different ways- the white background made it easy to to enable me to create a transparent background which meant I could use this picture on any background I wanted

2. Discover What You Like

Take the time to snoop around websites of people you admire or competitive business’s and see what kind of images they have. Whilst we can use stock photos on your site – your own photos will always look better; especially even more so if people buy YOU.

If you click on an image you should be able to ‘right click’ and save the photo to your computer, either create a file for your images that you can share with your photographer OR copy and paste the links to a Microsoft Word doc and then you can send that to them.

It’s actually great to put it on a word doc because then you can explain what you like about the images and how they will work for you / where you’re going to use them.

Having a white background and space around me made these images incredibly flexible and they were my most used images

3. Doing the Shoot

Firstly, consider the backgrounds and do your wardrobe selection accordingly. Plain walls are always great as you can be cut out of the background and placed on to any background you like – getting at least 5 or 6 of these kinds of photos is ESSENTIAL.

Secondly look for backgrounds or clothing that will compliment your website colours. For example – if your logo and website colours will be purple and turquoise – you in bright red may not look quite right! However a white shirt / dress on a colourful background could look stunning! Really take the time to think about this – it sucks to get the images back only to realise that the photos are just not going to work.

A mixture of studio and outdoors can always work REALLY well.

I got some different stances to use for marketing; think eBook covers, promotions etc and start to take notice of what others are doing in their ads to get ideas.

Really consider where images might go on your website – these were header images I used on my last website for a client

4. The Photos

When having your shoot let the photographer know that you want lots of background in your images and get lots of variety in your poses and backgrounds. Have some of your images with you to the left and others with you placed right and centered in the shot and also some plain backgrounds that can be made transparent down the track should the need arrive.

I loved all of these images but couldn’t use them anywhere because they had all been cropped and I didn’t have the original photos.

CAUTION THE PHOTOGRAPHER ON CROPPING – Most photographers get all artistic and go to town on the cropping to make the images look better – but it’s not practical for your website – a couple are ok and you will find a use for those – but ask them not to cut your shoulders or any part of you so that you have that option down the track.

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